LUSCIOUS ACTIVATIONS
AUSTRALIAN WAR MEMORIAL CENTENARY OF THE ARMISTICE
To commemorate the centenary the Australian War Memorial commissioned Luscious to create a public program which ran from the 5th of October through to Remembrance Day on the 11th of November. Luscious collaborated with Thomson Street and 32 Hundred Lighting to realise the large-scale installation in Canberra.
A display of 62,000 handcrafted red poppies were installed on the Memorial's grounds by the founders of the 5,000 Poppies project and Phillip Johnson Landscapes.
Each handcrafted poppy was created by a volunteer and represents an Australian life lost in the First World War. This spectacular and moving display was accompanied by a musical program assembled by Memorial artist in residence Chris Latham.
A series of five films featuring images from the First World War were projected onto the Memorial building. A film featuring the faces of the fallen was projected onto a tree, the haunting imagery brought many of the audience to tears.
A beam of light slowly changing from white to crimson red shone from the parapet of the Memorial across to Australian Parliament House. The beams were symbolic of the freedoms enjoyed by Australians through the compact of their elected Parliament and those honoured by the Australian War Memorial who protect them.
VIRTUAL EQUALITY - VIRTUAL REALITY ACTIVATION
Luscious produced the Cannes Silver Lion award winning virtual reality wedding activation for J. Walter Thompson Worldwide.
After filming a wedding in Auckland New Zealand in 360 VR Luscious created a multi-view VR experience.
The 360 VR experience was later enjoyed by guests at a virtual wedding in a garden setting in Sydney where same sex marriage was not yet legal.
The virtual wedding was replete with petals, formal seating and dressing.
The activation carried the powerful message: "Australia, It’s time to make marriage equality a reality,” which becoming a rallying cry of the “yes” campaign.
AUSTRALIAN WAR MEMORIAL - WORLD WAR 1 GALLERY
Luscious produced the refurbishment of the Australian War Memorial Audio Visual exhibit in the First World War gallery. This encompassed over 100 digital touch screens, 3 major interactive exhibits, the entire soundscape design and over 18 separate films which engage visitors in a wide variety of ways, telling a wide range of stories from World War 1 from an Australian perspective.
